Business Product Development Program for the Creative Sector - Commencing 18th of September 2024

Business Product Development Program for the Creative Sector - Commencing 18th of September 2024

in News

We are excited to announce an upcoming Business Product Development Program for the Creative Sector, commencing on 18th September 2024. This dynamic program is designed to help creative professionals refine their collections and explore new business opportunities. Under the expert guidance of Eddie Shanahan, participants will gain invaluable insights into market engagement and product development.

Training Course Highlights

Review & Assessment: Begin with a thorough review of your current work, identifying challenges and crafting strategic responses in light of contemporary market trends. (Participants are required to bring a selection of their work to the first session.)
Brand Building: Learn to create a robust brand and cultivate customer loyalty.
Marketing Mastery:
Research & Development: Understand market segments.
Routes to Market: Explore different pathways to reach your audience.
Pricing Strategy: Develop effective pricing models.
Promotion Strategy: Craft a compelling promotion strategy, including digital marketing.
New Product Development: Engage in ongoing sessions on design inspiration, building product suites, and more.
Value Components: Leverage design, quality, craftsmanship, materials, and pricing to enhance your product's value.
Confidence Building: Improve your presentation skills, storytelling abilities, and event creation strategies.
Retail & Wholesale Options: Learn about wholesaling, retailing, and trading terms.
Collaborations: Explore opportunities for cross-collaboration with fellow participants.
Final Review: Present your work for a final review and potential inclusion in an exhibition at the Leitrim Design House.

Program Details

Dates & Venue: All sessions will be held from 10:30am to 4:30pm at The Dock Arts Centre, Carrick on Shannon, Co. Leitrim
Program Days: Wednesdays - 18th September, 25th September, 9th October, 23rd October

A light lunch will be provided each day, including a one-hour break.
The final day includes a presentation of new work by each participant and consideration for inclusion in the Christmas offer by The Leitrim Design House.

Registration Information

This course is open to everyone, but spaces are limited. If the program is over-subscribed, priority will be given to Leitrim-based businesses. To secure your place, please register early and complete an Expression of Interest Form to ensure you meet the necessary criteria.

Don't miss out on this fantastic opportunity to enhance your creative business skills and connect with other talented professionals. Register today and take the first step towards elevating your business to new heights!

We look forward to seeing you there!

Register Now

For any questions, please contact at