Are you an artist, designer, or maker looking to build a stronger brand, develop meaningful relationships, and effectively communicate your work to the marketplace? Join us for a FREE unique three-part workshop with branding expert Eddie Shanahan that will help you enhance your personal and product brand and take your business to the next level!
This free training series is designed specifically for individuals who attended the Product Development Program in September/October 2024, as well as newcomers who want to sharpen their skills and brand knowledge. It’s all about empowering creatives like you to stand out, communicate your story, and develop strategies that drive sales.
Eddie Shanahan, an experienced professional in branding and retail strategies, will guide you through three modules on:
Building a personal brand: Develop a strong personal identity, reputation, and trust that resonates with your audience.
Creating memorable product brand experiences: Learn how to showcase your products in a way that captures the attention of retailers and customers alike.
Presenting your work: Whether it’s to retailers, Showcase Ireland, or directly to consumers, this workshop will equip you with the tools to present your work with confidence, storytelling, and visual appeal.
Workshop Schedule
Module 1: Thursday, 20th February 2025 (10:30 am – 4:00 pm)
Module 2: Thursday, 6th March 2025 (10:30 am – 4:00 pm)
Module 3: Thursday, 20th March 2025 (10:30 am – 4:00 pm)
You must commit to attending all three dates to fully benefit from the course content and practical exercises.
What You’ll Gain
By the end of the training, you’ll have a clearer, more compelling brand identity, tailored retail strategies, and fresh marketing ideas that will boost your engagement and sales. Whether you’re looking to refine your online presence, learn how to create impactful content for press releases and social media, or develop strategies to engage with consumers and retailers, this workshop has it all.
Key Takeaways:
Personal Branding: Enhance your reputation and build trust with your audience.
Product Brand Experience: Learn how to showcase your creations in ways that make a lasting impact.
Retail Strategies: Discover how to present your work to retailers, plan promotional events, and more.
Photography & Content Creation: Get tips for communicating your brand visually and through written content.
Creating Impact: Learn how to make your website and social media presence stand out.
Who Should Attend?
This workshop is for artists, designers, and makers who want to grow their brand, boost their business, and connect more effectively with their audience. If you attended Eddie Shanahan’s Product Development Program last year, this is the perfect follow-up to build on what you’ve already learned. If you didn’t attend, don’t worry! You’re still welcome to join and gain invaluable insights into building your brand and growing your business.
Registration Details
This event is free, but space is limited. To ensure you get the most out of this workshop, please commit to attending all three sessions. Don’t forget to bring a sample of your work or a case study to the first session on 20th February to give your fellow participants and Eddie a glimpse into your creative world!
Venue:
The Dock, St. George’s Terrace, Carrick-on-Shannon, County Leitrim, Ireland, N41T2X2
