Training programme; delivery of a bespoke online marketing and social media training programme for the craft sector. This varied new programme is ongoing, providing much needed support for our makers giving them access to knowledgeable trainers in their specific fields free of charge.  

This was a free programme with an application process. Training was very practical, with the priority focus on online development. The main trainer, Barry Murphy, put together an excellent consortium of trainers who assisted him in the  delivery of the programme.

Modules included;

1.       Practical training in developing an integrated approach to brand identity across all platforms both online and offline.

2.       Best route to market to include online sales

3.       Pitching to potential clients and galleries.

4.       How to use social media for business and maximise social media opportunities.

5.       Training in website development and commercialisation.

6.       Photography training and working with images.

7.       Development of a media library/ build visual content for promotion-an online portfolio

8.       Guidance on writing concise proposals. Copywriting –developing copy for use throughout marketing materials and all promotions.

9.       Development of a focused Digital Marketing Strategy.

10.   Best business management practices for small creative businesses

We were very excited about this training programme and confident in its ability to open up new opportunities for us all.